In snapshot II, we managed to see the creative burst that came about after Lord Shorty’s innovation. In this third snapshot, 1982-1990, what I term the Classic Soca Period, it is my view that a gradual settling down in musical sound occurred, led by the success of “Hot, Hot, Hot.” Before I get to “Hot Hot Hot,” I want to revisit “Sugar Bum Bum.” I briefly mentioned this song in Snapshot II, (where it indeed belongs in terms of time of release) but it needs to be dealt with separately, such is its contribution.
“Sugar Bum Bum” was written by Aldywn ‘Lord Kitchener’ Roberts, who was up to that time, 1978, singing calypso, and very successfully. In fact, Lord Kitchener is generally seen as one of the greatest calypsonians to have ever existed. It is true that before “Sugar Bum Bum,” Kitchener had solemnly pledged never to engage with Soca; however, after the success of “Sugar Bum Bum,” Kitchener never returned completely (if at all) to calypso. The song was produced by Ed Watson and was said to be inspired not by Funk, but by West African highlife, which is in keeping with the experimental period of that time. So here it is again.
The tremendous success of “Sugar Bum Bum” soon led to an Ed Watson Soca ‘sound.’ However, this sound was soon superseded by Leston Paul, the producer of “Hot, Hot Hot,” who, with Arrow (and the other 2 big producers of the 80s), changed the game forever.
“Hot Hot Hot” is one of the most successful singles created within the Caribbean. According to Arrow, in his interview for the Unesco/Banyan show in 1991, it had sold (up to that time) 3-5 million copies!!! Here he is.
With success comes replication, and the rhythm of “Hot Hot Hot,” the tempo, the general relationship the instruments had with each other, influenced many Soca songs to follow. This influence was further multiplied by the fact that several of the already popular artists were now seeking out Leston Paul to produce songs for them; this meant that Paul eventually became one of the biggest and most influential producers of the 3rd Soca snapshot period, and indeed of ALL time. So here they are: “Hot Hot Hot,” followed by “Soucouyant,” Crazy’s 1985 winning Road March song, arranged by Emmanuel Ector and we should be able to hear the definite similarities.
The other big producers of that period were Pelham Goddard and Frankie McIntosh, with the former producing many hits. These three producers (along with Leston Paul of course), defined the sound of Soca in the 80s. Here are two selections from Goddard— Tambu’s 1988 song, “This Party Is It,” (Road March Winner) and “De Hammer,” by David Rudder from 1986.
Here also is the Mighty Sparrow, another calypso legend who too vowed never to sing Soca, doing the Soca, “Doh Back Back” arranged by McIntosh.
Incidentally, “De Hammer” won Rudder the CALYPSO competition in 1986; Soca music had infiltrated into the realm of the Calypso in a big way. This showed that what was new and different in the late 70s, was now absorbed into the Calypso by the end of the 80s, at least with the musical rhythms. The difference however, generally remains (and I say this gingerly, as it requires a blog in itself) in the lyrics and the amount of repetition found in each form. Calypso = plenty lyrics + more chords + less repetition; Soca = little/less lyrics + plenty repetition + less chords…sort of. I promise to come back to this.
What I did not mention is that Arrow was from the small island of Montserrat and McIntosh from St. Vincent. In Snapshot IV, I return the regionalisation of Soca, as it becomes the soundtrack to the street element of Caribbean carnivals.
In conclusion, snapshot III, the Classic Soca Period, contains many of my early childhood memories of Caribbean music. The songs from this time, people generally call ‘sweet’ (another blog), and herald them as not only classic songs, but ‘golden’ songs. There are many artists from this time who I have not mentioned, but Baron, Stalin, Duke, Explainer, are but some of the who made this 80s/early 90s time memorable.
In Snapshot IV, I revisit good old Eddy Grant and the work of his Ice Record label. It was this label that initiated the next movement in Soca, as the Classic Soca Period was shot “Bang Bang” in the chest. The noise “Ring/rung” out for years!