This article was published on http://www.cwn5.com in April.
“Tessanne won the Voice!” That was what my wife screamed to me as the results from Season 5 of the American reality show, The Voice were announced. Tessanne Chin, the Jamaican reggae-rock fusion singer who produced the wonderful album In Between Worlds, had won. Wow! I thought to myself with an unmistakable uneasiness. Why worry? Well The Voice to me has proven to be, as we say in the Caribbean, a bit of a sweet talker and like most sweet talkers, their intentions are not always the best.
The Voice, for those (un) fortunate enough to avoid this particular reality offering,
is a televised, season-long music competition which involves singers blind auditioning for coaches. If the auditions go well then the contestants get to choose which of the coach’s teams they will join, in the hope of that coach helping them facilitate their dream of mesmerizing the viewing public and winning the competition.
The benefits of winning this competition are obvious and since conquering on Season 5, Tessanne’s public profile has exploded globally. She has performed at the White House, courtesy of an invitation from the Obamas no less, signed to talent firm ICM, which deals with artists as from Al Jarreau to Pamela Anderson, and headlined more Caribbean festivals in the past year since winning The Voice than Sizzla and Machel Montano combined. In addition, she has an album coming out on Universal Republic Records with contributions from hit writers Toby Gad and Dianne Warren.
Sounds good doesn’t it, especially for an artist who has been heavily involved in the pop music business for a number of years like Tessanne was. To me, not quite and while I am hopeful, being an early Tessanne fan, I am also very wary for the following reasons:
- The Voice does not have such a great track record
The past winners of The Voice, and they have been a few now, have not gone on to garner much mainstream success. Unlike, American Idol, no one from The Voice — winners or otherwise — has managed to crack the Billboard pop charts. As Dave Holmes, television host and reality-TV recapper told The Daily Beast, “It’s like people win The X Factor or The Voice and enter the Witness Relocation Program.” Funny and true and only the ardent pop culture buffs can actually name all the winners from The Voice.
- The Contract Sucks!!!
According to Helienne Lindvall, the Voice in its Scandavaian version, makes the contestants, not only the winners, sign contracts where the production team get 50% of all their earnings. This not only relates to future earnings but past earnings including royalties and publishing. It is a 360 deal worthy of the worst gangsters of the old music industry. According to Lindvall, this is not only on the Scandanavain show and various national versions, like the American one, make the contestants sign similar contracts. What does this possibly mean for Tessanne? This means that The Voice production team will probably get:
- future earnings every time Tessanne performs,
- royalties and publishing from sales of her album “In Between Worlds,” which was recorded long before her appearing on the Voice.
- a piece of all her non-musical earnings such as sponsorship deals and endorsements.
After reading this I hope that you understand my concern. Hopefully however, it will work out for her financially and artistically, especially given the fact that her sister, Tami Chin Mitchell, who apparently has experience with the label machinery is joint managing her. So as a fan from her In Between World days with its monster track Hideaway, I wish her all the best. I sincerely hope that on this new journey the industry pitfalls will not consume her and she can buck the trend and prove there is indeed a musical pot of gold at the end of the Voice rainbow.
This article was published on http://www.cwn5.com in April. Since then Tessanne has released her debut album on the Universal label to a very lukewarm reception. See link below.
This story continues to unfold.