rap

Viral

I saw this video below today.

And it has gone viral.

For those who don’t know, going viral is when a lot of people watch your content, and in his case some quarter of a million shares on Facebook alone.

The fact that this video had so many views will obviously offend some artists. All the techie videos on YouTube will tell you that this track is poorly produced, not mastered, has poor editing and isn’t even in time.

But you know what, and this is what I want whoever reads here to leave with:

GOING VIRAL HAS NOTHING TO DO WITH QUALITY!

Going viral has everything to do with DIFFERENT. BEING WAY DIFFERENT! (or having millions of dollars)

For example, a cat eating a mouse will not go viral. However, a cat eating a Mouseketeer might. Similarly, a plus-sized black female singer belting Amazing Grace with all the vocal tradition that is impeccably recorded will not go viral, however, a poorly recorded Chinese child in a village singing, in the same manner, WILL definitely be shared on millions of pages.

So artists, unless you are truly willing to be odd-ball or you embody the tradition of another culture, you can give up your dreams of being shared and liked and trolled.

Just keep focussed and remember with each post what you are hoping to achieve, if it is just to let others know you still exist or to get a specific gig, then that is cool. In fact, on a personal level, I prefer just one like than to have a production like “Take you to the movies”

It is so catchy though!!! Maybe I should re-think that.

Below is a cat viral video compilation that has more views than any of my work combined x 10.

 

 

Caribbean Underground II – TRINIDAD AND TOBAGO

The Caribbean is a cosmopolitan space.

The music known both internally and externally is generally based on indigenous rhythms. However, there are some artists who do not utilise indigenous approaches.

These artists are usually part of the Underground…

So let me present the Caribbean Underground scenes II, Trinidad and Tobago.

 

1. Here is to my view, one of the best rock bands ever to come from the English-speaking Caribbean, the phenomenal Orange Sky.

Here is their ReverbNation page.

http://www.reverbnation.com/orangesky

 

2. Rap is global. Immigrant Caribbean youths were at the forefront of the early Hip-Hop movement and here is a group, H.T., which pays more than just a tribute to the urban style.

 

3. Trinidadian Brent Anthony, a R &B singer who brings the falsetto and the beats – check him out.

 

4. To end, here is Brent’s family doing some explicit R&B. Make sure the kids are not around.

If you know of anymore underground groups hit me up here!