africa

Viral

I saw this video below today.

And it has gone viral.

For those who don’t know, going viral is when a lot of people watch your content, and in his case some quarter of a million shares on Facebook alone.

The fact that this video had so many views will obviously offend some artists. All the techie videos on YouTube will tell you that this track is poorly produced, not mastered, has poor editing and isn’t even in time.

But you know what, and this is what I want whoever reads here to leave with:

GOING VIRAL HAS NOTHING TO DO WITH QUALITY!

Going viral has everything to do with DIFFERENT. BEING WAY DIFFERENT! (or having millions of dollars)

For example, a cat eating a mouse will not go viral. However, a cat eating a Mouseketeer might. Similarly, a plus-sized black female singer belting Amazing Grace with all the vocal tradition that is impeccably recorded will not go viral, however, a poorly recorded Chinese child in a village singing, in the same manner, WILL definitely be shared on millions of pages.

So artists, unless you are truly willing to be odd-ball or you embody the tradition of another culture, you can give up your dreams of being shared and liked and trolled.

Just keep focussed and remember with each post what you are hoping to achieve, if it is just to let others know you still exist or to get a specific gig, then that is cool. In fact, on a personal level, I prefer just one like than to have a production like “Take you to the movies”

It is so catchy though!!! Maybe I should re-think that.

Below is a cat viral video compilation that has more views than any of my work combined x 10.