Since 2005, and the explosion of Rihanna, Barbados has had its fair share of showcases.
Since the economic slowdown these have thankfully slowed down but they still do occasionally turn up with talking heads with American accents saying the same thing.
As I have been to a few of these and done a fair bit of reading on the American industry scene, I consider it my civic duty to tell you why these showcases make no sense and will make no difference to your career unless you require 1 hr of free air conditioning.
It is hoped that those that read this save themselves the trouble, including the suits with the government checkbooks.
So check this list as to why these Showminars make no sense.
They are not going to sign you.
Listen up artist, some might say this directly but they are not going to sign you. So ladies save your short skirts and designer hair for another occasion,
the guys that come here seldom have the power to sign unilaterally.
In fact, they are not going to take a risk on an unknown artist with no following from a tiny island, Rihanna is there already, see # 2.
Rihanna is there already
There is no next Rihanna, she is there already. The industry has changed so much in 12 years and they certainly do not need another unknown Caribbeanish artist who does hip-hopish, rapish, EDMish, and whatever ish Rihanna cares to dabble with. They certainly do not want to take that risk and expense, especially given the corporitization of the American music industry complex.
You know what they will say already.
They are going to tell you build a fan base and they are NOT going to help you do it!
By the way, this is a favourite workshop topic so let me break down what they will/wouldn’t say and then what you should do.
(a) What they will say –
Go online! Post, tag, share then post agian. Do it like Justin Beiber and this indie group or that indie group on YouTube/Vimeo/Mashable and hashtags.
What they didn’t tell you –
(b) Content creation is expensive and time consuming. No rich uncle? Forget it.
What you should do – Read this Kindle book instead.
Guerrilla Music Marketing Online
They are not going to network with you. GET LOST!
These ‘execs’ do not want to hear from you. They do not want to hear from your manager either. They already have their artist stable and are currently hustling any which way to survive in the new music territory they are now in. So guys, they definitely do not want another email clogging up their inbox or another CD or poster to recycle. You are merely networking with their spam folder.
You are not going to get the acclaim for the next Rihanna (governments only).
These execs are not going to sign anyone, see #1. Therefore, in your report to the boss government official, while you may highlight the promise the exec said local artists have, that is all you will be able to write.
And if by pig flight they did sign an artist, that artist will be relocated with the maximum benefit going to L.A or New York.
So that my friends is the 5 point list as to why the exec showcase seminar or Showminats make no sense.
The only worthy showcses are those with a direct objective, that is those which are looking for talent for specific events/shows etc. So a NACA and cruise ship audition make far more sense for everyone than sitting with a guitar and an uncomfortable musician playing a cajon in front of A & R from Atalanta/MotownWhatever records.
You are welcome
Caribbean Music Man
* NACA is the National Association of College Activities