Red Plastic Bag has been one of the foremost contributors to Crop Over music. He is also one of the most loved human beings in Barbados and its overseas departments in Brooklyn, Toronto and London. This love not only relates to his music, (he has won the national calypso competition more times than I can count) but also to his personality and public image.  Here he is live in 2009.

I grew up a Red Plastic fan and still am for that matter. However, after outgrowing the blind acceptance forced upon me by my equally Bag fanatic family (who as it goes in Barbados was also Gabby non-lovers, which I am totally not now by the way), I asked myself:

“Why do Bajans like Red Plastic Bag so much?”

The answer to this question is really not obvious when I began to think about it. Let me show you why…

In terms of popular music, an artist’s potential fan appeal is based on a number of criteria. These are:

1. Good looks and sexuality.
2. Name branding
3. Amazing Ability – dancing, singing, singing while doing acrobats á la Pink, singing while accompanying yourself on an instrument from a comb to a rocking guitar (Hendrix, Prince).

There are artists who tick all of these boxes and as a result are sought after commodities. So Chris Brown for example:

• is/was young depending on your point of view
• could dance and could sing.
• In terms of good looks he ticks that box as well. *under advisement

When it comes to local soca, there are a number of artists who tick these boxes as well. Edwin Yearwood for example, when he emerged in 1995, used his real name, was young and could sing and dance. Thus his popularity can be explained away easily given the normal modes of musical popularity outlined above.  See clip below.

In terms of Red Plastic Bag however it becomes much less obvious and here is why:

1. His name – No one would think that a guy called Red Plastic Bag would be a huge star anywhere in the world. Red Plastic Bag is not a name that one can imagine plastered in lights or in a stadium. Like most Bajans, I never thought much about this until I overheard Bag, as he is affectionately called, introducing himself to a US reporter. When she repeated it, it sounded hilarious. “Your name is Red Plastic Bag?”
2. Sexual what? – Red Plastic Bag, even though coming on the scene as a young person, never emphasised sexuality in his performances. He was tall and slim then and since that time has never attempted to change. In fact, when he did expose his body, it was done for comedic effect as opposed to getting the ladies/men all warm under the collar.
3. Ability? Hmm – I am sure by his admission, Red Plastic Bag would admit that he is no dancer. By dancing I don’t mean the “WOW” type dancing of James Brown, I mean the basic ability to move in time. In terms of singing, he is also not technically gifted. In fact, in live performances he is competent but no more. He is by no means an impact singer like Edwin Yearwood (in terms of range or intonation) or a rhythmically smash you around the ears vocalist like Machel Montano.

So is Bag loved because of his lyrical ability? Because no one can turn a phrase, pun a pun, meet a metaphor, save a simile like Red Plastic Bag?

Partially…

To me, Red Plastic Bag shows that there is something else going on when it comes to popularity. Red Plastic Bag constructs himself as everyone’s friend, everyone’s neighbour, everyone’s son and brother. To many, Plastic Bag is so cool because he ISN’T cool. He is not too flashy, his music is not confrontational or philosophically complicated, it doesn’t chide. He also doesn’t make non-muscle men like myself jealous, he doesn’t boast in song, instead he is just….BAG.

So my friends, if you are in Barbados and see people swooning over Red Plastic Bag, remember it is his kingdom. Also remember that you don’t have to tick all the popularity boxes to be a cultural icon; you just have to be honest and know who you are…

oh and being a brilliant lyricist and hook writer does help 😉