Month: June 2014

Crop Over Blog Posts IV – The Carnival Music Industry Machine II –

Hello,

Here is another PowToon looking at how the Carnival music industry machine works this time looking at the role of music competitions.

 

A Waka Waka Story – From Africa to the World and back

As Cameroon plays today in the World Cup here is a story from last time around…

World Cup 2010 is remembered for many things: the first World Cup in Africa, the Spanish conquest on a continent which historically had not been that kind to them. It is also remembered for the theme song, “Waka Waka.” Waka Waka” is a fascinating song, and the interest does not come from Shakira’s stomach alone, but from the story of cross circulation it represents. But just in case we forgot, let us remind ourselves of Shakira’s version.

Firstly, “Waka Waka” is not an entirely original song, which is not that surprising given the nature of pop music; what is surprising, however, is where it comes from.

I hope you had enough patience to get to, by my count, the 8th hook and tenth section of this song because that is where Shakira’s song is taken from. Taken from, but not directly, for Shakira’s “Waka Waka,” is actually twice removed from the original. Here is the remake which I assume is the one which really inspired Shakira’s team.

So what is the big deal? Well, this song represents to me the many sides of popular music. For one, there is the global popular, which Shakira is plugged into; this beast consumes everything before it. The other two songs represent the local popular, which has its own audiences and degrees of success but is inevitably outside the huge global pop complex where the Shakiras and Rihannas of this world reside. Shakira’s “Waka Waka” then, sends a reminder to the global pop world that the rest of the world DOES indeed exist, because ultimately they were responsible, (directly so and not through ancestral influence), on the making of Shakira’s version.

Although the Shakira remake might once again seem to be exploitation of the so-called Third World, I cannot help but look at the other side. “Waka Waka” has managed to escape the Western imagination, for when we consider the Cameroon and Colombia depicted here, we see images represented in these videos that are not commonly seen of either country. In the case of Cameroon, some guys having a ball with tied on pillows, and with Colombia, a variety show. There are no jungles, no cocaine or Sylvester Stallone

In short, Shakira’s “Waka Waka,” was more of a World Cup song than people realised and can even be said to embody the made-up notions of equality which sport sometimes alludes to; see pop music is not all that bad.

Waka waka!

Crop Over Blog Posts III – The Carnival Music Industry Machine I

Hello,

 

The video below is part of a series which looks at the Carnival/Crop Over music industry machine. This one speaks about new artists. Enjoy!