Month: January 2017

Kes Wine Up, Soca or Soca Impostor?

Today, I was tagged on Facebook to give my opinion on whether the following song is a Soca song.

Now genre, as I have discussed here before, all depends on perspective and there are arguments FOR this as a SOCA song and others equally compelling AGAINST it.

So without more “long talk,” here they are:

FOR

1. The song has been released for Carnival

By placing “Wine Up”in the context of a Trinidadian carnival means that it has instantly been placed in the lineage of Carnival music of which Soca is a big part. Song released for Carnival? It must be a Soca song.

2. It uses the beat

The beat underlying “Wine Up”, which I detailed in another blog but it is worth repeating as it is found in my Composers’ Handbook on Amazon ;), is a one of the main rhythms in Soca. It was not around from the beginning but has been there since the mega-hit “Hot, Hot, Hot” by Arrow. soca drums

3. It uses the chords

Music is made up of a number of fundamentals and one of them is harmony, or the chords of a song. This song, without getting too complex, uses the ones commonly found in Soca *

AGAINST

  1. The influence is Tropical House

2015-2017 has ushered a new stage in American/United States popular music called Tropical House.  I will not try to break down what it is in detail but basically, it utilizes the sounds of house (keyboard tones/drum beats etc.) and adds Caribbean rhythms. The most famous prototype of this and prototype is what it is about when it comes to genre, is Justin Bieber’s “Sorry.”

It is clear therefore that Kes is leaning on this in his song as opposed to other Soca songs.

2. Kes does not sing in a Trinidadian accent.

While Kes is Trinidadian, his accent went through the door in this song. Trinidadian phonology is a massive part of Soca songs. It allows Carnival to rhyme with festival when in other English dialects that doesn’t happen. So a Soca song without a Trinidadian accent doesn’t sound much like Soca.

3. Kes does not use much Soca melodic syncopation.

This one is a really a musical point. But in short, Soca is descended from Calypso which uses the following rhythm plenty in its melodic line.Cinquillo.gifTake my word for it, as there is little scholarly research anyway, the reason why Calypso and Soca melodies sound the way they do, is due in large part to the use of this particular rhythm.

Kes doesn’t use this one much at all!

4. Tempo

“Wine Up” is quite a bit slower than even the slowest Ragga Soca/Sweet Soca song (which is the slower of the sub-genres on the Soca spectrum). For a comparison, “Pump Me Up”, which is the grandaddy of this form, is about 110 b.p.m. while “Wine Up” is around 90 b.p.m. Since “Pump Me Up in 1995,” Ragga/Sweet Socas have continued to increase in tempo. This makes Kes’ 2017 “Wine Up” sound even less like Soca.

5. Kes does not sing about Carnival

While tribute to  women is a tried and tested Carnival theme, “Wine Up’s” has a distinct lack of Carnival referencing. Words such as the Savannah, bacchanal and even the word carnival itself are marked absent.

These missing traditional Soca words really place this song outside of the norm.

CLOSING

To end, genre is much more than the music. Genre is a complex thing.  So I hope I have presented both sides of the argument in Kes’ “Wine Up” that shows when it comes to genre,

no side is wrong or no side is right.

Therefore,

“Wine Up”  Soca or Soca Impostor? The answer is:

BOTH!

*Many other genres use those chords but so too does Soca.

Nothing to Show from the Showminar – Why Showcases and Industry workshops are a waste of time!

Since 2005, and the explosion of Rihanna, Barbados has had its fair share of showcases.

Since the economic slowdown these have thankfully slowed down but they still do occasionally turn up with talking heads with American accents saying the same thing.

As I have been to a few of these and done a fair bit of reading on the American industry scene, I consider it my civic duty to tell you why these showcases make no sense and will make no difference to your career unless you require 1 hr of free air conditioning.

It is hoped that those that read this save themselves the trouble, including the suits with the government checkbooks.

So check this list as to why these Showminars make no sense.

1.

They are not going to sign you.

Listen up artist, some might say this directly but they are not going to sign you. So ladies save your short skirts and designer hair for another occasion,

the guys that come here seldom have the power to sign unilaterally.

In fact, they are not going to take a risk on an unknown artist with no following from a tiny island, Rihanna is there already, see # 2.

2.

Rihanna is there already

There is no next Rihanna, she is there already. The industry has changed so much in 12 years and they certainly do not need another unknown Caribbeanish artist who does hip-hopish, rapish, EDMish, and whatever ish Rihanna cares to dabble with. They certainly do not want to take that risk and expense, especially given the corporitization of the American music industry complex.

3.

You know what they will say already.

They are going to tell you build a fan base and they are NOT going to help you do it!

By the way, this is a favourite workshop topic so let me break down what they will/wouldn’t say and then what you should do.

(a) What they will say –

Go online! Post, tag, share then post agian. Do it like Justin Beiber and  this indie group or that indie group on YouTube/Vimeo/Mashable and hashtags.

What they didn’t tell you –

(b) Content creation is expensive and time consuming. No rich uncle? Forget it.

What you should do – Read this Kindle book instead.

Guerrilla Music Marketing Online

Guerrilla Music Marketing Online

4.

They are not going to network with you. GET LOST!

These ‘execs’ do not want to hear from you. They do not want to hear from your manager either. They already have their artist stable and are currently hustling any which way to survive in the new music territory they are now in. So guys, they definitely  do not want another email clogging up their inbox or another CD or poster to recycle. You are merely networking with their spam folder.

5.

You are not going to get the acclaim for the next Rihanna (governments only).

These execs are not going to sign anyone, see #1. Therefore, in your report to the boss government official, while you may highlight the promise the exec said local artists have, that is all you will be able to write.

And if by pig flight they did sign an artist, that artist will be relocated with the maximum benefit going to L.A or New York.

So that my friends is the 5 point list as to why the exec showcase seminar or Showminats make no sense.

The only worthy showcses are those with a direct objective, that is those which are looking for talent for specific events/shows etc. So a NACA and cruise ship audition make far more sense for everyone than sitting with a guitar and an uncomfortable musician playing a cajon in front of A & R from Atalanta/MotownWhatever records.

You are welcome
Caribbean Music Man

* NACA is the National Association of College Activities